In the bustling world of Canadian entrepreneurship, Anastasiia Tembroska’s story shines brightly as a beacon of resilience and artistic innovation. Originally from Ukraine, Anastasiia's journey from a country plagued by conflict to establishing a successful business in Canada is a powerful narrative of transformation and hope.
A Fresh Start in a New Land
Anastasiia arrived in Canada a year and a half ago, carrying the weight of a country in conflict and a dream of a fresh beginning. Fleeing the chaos of war in Ukraine, she found solace in her passion for art, particularly in creating unique pins. “Art has always been my escape and my joy,” Anastasiia shares. “Seeing people connect with my designs and finding pins that reflect their own stories is incredibly rewarding.”
With her background as an award-winning illustration artist in Ukraine, Anastasiia launched PINBOX, a business dedicated to crafting personalized, artistic pins. Each pin is more than just a decoration—it’s a piece of art designed to resonate deeply with the wearer, turning everyday items into cherished mementos.
Growing Through Guidance and Support
Joining the Immigrant Entrepreneur Canada (IEC) Summer Retail Incubator Program, presented by RBC and supported by Meridian, marked a pivotal moment for Anastasiia. At a time when PINBOX was still in its infancy, the program provided the crucial support and structure she needed to flourish. “Before the program, I was enthusiastic but uncertain about many business aspects like taxes and accounting,” Anastasiia explains. “The program equipped me with the tools and knowledge to navigate these challenges effectively.”
One of Anastasiia's most significant lessons was the importance of meticulous financial management. “Keeping your finances in check is vital,” she advises. “I faced some difficulties with taxes early on, but those experiences taught me to manage my numbers carefully and confidently.”
As PINBOX began to gain momentum, Anastasiia’s strategy evolved. She expanded from direct-to-consumer sales to developing custom designs for corporate clients and conferences. This shift broadened her audience and established a strong B2B market presence. Additionally, PINBOX's counter displays are now featured in various cafés and shops across Ottawa and Gatineau, further enhancing the business’s visibility. With plans to expand into other Canadian cities and beyond, Anastasiia is steering her business toward exciting new horizons.
Words of Wisdom for Aspiring Entrepreneurs
As one of the inaugural participants in the IEC program, Anastasiia has valuable advice for future entrepreneurs. “Be bold and brave,” she encourages. “Embrace every opportunity and stay true to your vision. The program will provide you with the tools, but it’s up to you to use them to their fullest potential.”
Looking Ahead
PINBOX is on an upward trajectory, and Anastasiia is thrilled about the future. Her corporate and B2B strategies are set to roll out nationwide, and she continues to share her latest creations on Instagram @pinbox.ca and her website.
Anastasiia concludes her journey with a heartfelt note of gratitude. “Being an entrepreneur is challenging, but the support from the community has been incredible,” she says. “The warmth and encouragement I’ve received from Canadians have made me feel truly welcomed, and I am deeply grateful for that.”
Anastasiia Tembroska’s story is a testament to the power of creativity, resilience, and community support. From her beginnings in a war-torn Ukraine to the flourishing success of Pinbox in Canada, Anastasiia’s journey exemplifies how passion and determination can lead to extraordinary achievements. Her story celebrates the strength and spirit of immigrant entrepreneurs and the bright futures they are shaping.
This program was made possible thanks to our incredible presenting partner, RBC, with support from Meridian Credit Union and in collaboration with our community partners: ByWard Market Authority, Invest Ottawa, Lennox Innovations, Ottawa Print Services, Ottawa Board of Trade, DreamLinked, Re4M and WhiskeyJack Media.
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